Monthly Archives: February 2012
Last time we looked at the two types of Broad match that can give you a high numbers of clicks on your PPC accounts. However, if these clicks are not controlled properly they can prove to be irrelevant and unlikely to convert into business. One good way around this is by using other match types [...]
Google Merchant Center (formerly known as Google Base) is a fantastic way to get targeted traffic to your website, it's especially handy if you haven't yet achieved the rankings you want in the search engines. The traffic is usually pre-qualified (they know what they're looking for) and tends to convert much better than more generic [...]
At Ignition Search we tend to start most new clients with some level of Paid Search. Of course, it has to fit a brief, and goals for the campaign and so on, but we tend to get the best results short term through this channel and it allows us to drive the strategy forward based [...]
Between the team here at Ignition it's safe to say that we have seen a large number of ecommerce systems out there, from custom built for a few products to off the shelf packages serving tens of thousands of page views so we have a pretty good idea of what's kicking around in the market [...]