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Generating Leads Through SEO, Closing them the Old Fashioned Way!

September 20th, 2013

Gen­er­at­ing sales is an age old prob­lem. Before the tele­phone was invented sales were done mostly by refer­ral. Busi­nesses and indus­tries were built on rep­u­ta­tion and loca­tion was an impor­tant fac­tor. Pro­pos­als and dis­cus­sions took longer as they were bro­kered by let­ter and telegram, meet­ings were booked weeks in advance and the trav­el­ing could take […]

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The Uncomfortable Truth About Mobile Ecommerce & Adwords

September 16th, 2013

So we've all had the *oppor­tu­nity to move to enhanced cam­paigns. Enhanced cam­paigns of course got a big fan­fare and yes, we all know the stats on local search and yes we know the growth in smart­phones and mobile inter­net use gen­er­ally. We have been pum­melled for seem­ingly years on why we need mobile ecom­merce […]

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Five Tips to Generate More Social Media Traffic

August 7th, 2013

Social media can be an incred­i­ble source of traf­fic although it takes time to build an audi­ence before you start to see the results. The great­est thing about social media is that you can engage and build rela­tion­ships with real peo­ple who are poten­tial cus­tomers.

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The Power of Site Link Extensions on PPC Advertising

July 25th, 2013

Google Adwords and PPC adver­tis­ing remains a con­stantly evolv­ing weapon in an online marketer’s armoury. Every month Google is find­ing new ways to increase their cov­er­age, pro­vide a bet­ter qual­ity of search and ensure that adver­tis­ers keep up with all the changes to still per­form well and drive qual­ity, tar­geted traf­fic to their web­sites. One […]

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Sorry But Don’t Obsess Over Link Building Tools

July 8th, 2013

It’s roughly 10 years since I began work­ing for­mally in the world of SEO and in that time, I’ve seen many link build­ing tools hit the mar­ket. These tools gen­er­ally revolve around analysing the back­links of com­peti­tors or top ranked sites to reverse engi­neer their rank­ings. Major tools like OSE, Ahref and Majes­tic SEO will […]

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Content Calendars: Your Secret Weapon To SEO Success

July 1st, 2013

Cre­at­ing qual­ity con­tent is one of the only tac­tics you can rely on for a suc­cess­ful search engine cam­paign and to cre­ate a name for your busi­ness online. The Igni­tion Blog has been a lit­tle neglected of late as we have been extremely busy ser­vic­ing new clients, so we decided to go back to basics […]

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AdWords Conversion Data & Budget Management

December 3rd, 2012

Many e-commerce site own­ers are fully pre­pared to spend more on AdWords if only the results would jus­tify the extra lev­els of spend. Often some bor­der­line results will make the site owner ner­vous about increas­ing their out­lay and expo­sure to risk, as a bad week could be extremely costly. In pre­vi­ous times the only met­rics […]

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Why Using A Google Qualified Professional Is Better For Your Adwords

November 9th, 2012

Over the past few years, many new com­pa­nies and indi­vid­u­als have popped up offer­ing AdWords and PPC ser­vices to peo­ple look­ing to adver­tise on Google. How­ever, when it comes to select­ing some­body to help man­age your AdWords account for you, it's impor­tant to check that per­son is qual­i­fied to do so first. To become a […]

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A View From An SEO Old Timer

May 21st, 2012

"Do you know the dif­fer­ence between edu­ca­tion and expe­ri­ence? Edu­ca­tion is when you read the fine print; expe­ri­ence is what you get when you don't." Pete Seeger Can I start this arti­cle by say­ing I’m not that old – but in SEO terms, I’m ancient. I’ve been work­ing in the seo trenches pro­fes­sion­ally since 2002 […]

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The SEO Game is Afoot!

May 2nd, 2012

Try­ing to solve the mys­tery of a good SEO strat­egy is a murky busi­ness lit­tered with rogues way­lay­ing you at every junc­tion, dodgy char­ac­ters lurk­ing in the shad­ows and temp­ta­tion a con­stant whis­per­ing voice coax­ing you to com­mit crimes against your own web­site. How do you begin to know what the right thing to do […]

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PPC (Pay Per Click). Match Types Explained. Part 2

February 20th, 2012

Last time we looked at the two types of Broad match that can give you a high num­bers of clicks on your PPC accounts. How­ever, if these clicks are not con­trolled prop­erly they can prove to be irrel­e­vant and unlikely to con­vert into busi­ness. One good way around this is by using other match types […]

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Tracking Google Merchant Center In Google Analytics

February 16th, 2012

Google Mer­chant Cen­ter (for­merly known as Google Base) is a fan­tas­tic way to get tar­geted traf­fic to your web­site, it's espe­cially handy if you haven't yet achieved the rank­ings you want in the search engines. The traf­fic is usu­ally pre-qualified (they know what they're look­ing for) and tends to con­vert much bet­ter than more generic […]

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Paid Search - Instant Results

February 13th, 2012

At Igni­tion Search we tend to start most new clients with some level of Paid Search. Of course, it has to fit a brief, and goals for the cam­paign and so on, but we tend to get the best results short term through this chan­nel and it allows us to drive the strat­egy for­ward based […]

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5 Essentials For Any Ecommerce Website

January 18th, 2012

Ecom­merce is hard work; there is no escap­ing the fact that sell­ing online requires hard work, ded­i­ca­tion and knowl­edge in order to suc­ceed. Quite often we come across online stores that could be great how­ever just miss a few impor­tant fac­tors that cost them time, effort and money. We’ll look at a few of these […]

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Google Hides Search Referral Data

December 9th, 2011

You may have noticed recently on your ana­lyt­ics account that a new cat­e­gory has been appear­ing in your key­word traf­fic results – this cat­e­gory is appear­ing as: (not Pro­vided) Not too help­ful I’m sure you’ll agree. We’ve had many clients ask us what is going on and why this is hap­pen­ing. Logged in Key­word Search […]

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Ignition Search Launch the New Brand

November 18th, 2011

After much antic­i­pa­tion the new Igni­tion Search was launched in fine York­shire style with a Pie & Pea sup­per at a local Brew­ery with plenty of free ale. So, to recap: Free Ale, Pie & Pea Sup­per, Brew­ery Tour. What could go wrong? Well, noth­ing as it hap­pens! The event was pitched as a Micro […]

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What Do Search Engines Look For In Links?

November 17th, 2011

What do search engines look for in links; this is a ques­tion that has caused great dis­cus­sion not only in our office but in the indus­try as a whole. Good qual­ity links are the cor­ner­stone of any suc­cess­ful inter­net mar­ket­ing cam­paign and yet they can be so mis­un­der­stood. Below are just a few of the […]

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