Between the team here at Ignition it's safe to say that we have seen a large number of ecommerce systems out there, from custom built for a few products to off the shelf packages serving tens of thousands of page views so we have a pretty good idea of what's kicking around in the market [...]
Running Google Analytics? Using Goals to track sales, sign ups and enquiries? Great - but did you realise you probably aren't getting the whole story...
Ecommerce is hard work; there is no escaping the fact that selling online requires hard work, dedication and knowledge in order to succeed. Quite often we come across online stores that could be great however just miss a few important factors that cost them time, effort and money. We’ll look at a few of these [...]
You may have noticed recently on your analytics account that a new category has been appearing in your keyword traffic results – this category is appearing as: (not Provided) Not too helpful I’m sure you’ll agree. We’ve had many clients ask us what is going on and why this is happening. Logged in Keyword Search [...]
After much anticipation the new Ignition Search was launched in fine Yorkshire style with a Pie & Pea supper at a local Brewery with plenty of free ale. So, to recap: Free Ale, Pie & Pea Supper, Brewery Tour. What could go wrong? Well, nothing as it happens! The event was pitched as a Micro [...]
What do search engines look for in links; this is a question that has caused great discussion not only in our office but in the industry as a whole. Good quality links are the cornerstone of any successful internet marketing campaign and yet they can be so misunderstood. Below are just a few of the [...]
Delivering talks is fun and via our work with agencys such as Business Link & SENTA, we are often asked to support local networking groups. Last week, Lyndsey Whitaker, Development Manager of the Federation of Small Businesses contacted me to see whether we could help out with an upcoming e-commerce event they were running in [...]
Having a solid foundation is the key for any internet marketing project. Without having your website up to scratch you’re putting yourself at a disadvantage from the go. From Good To Great Unfortunately not many websites are up to scratch with the requirements that take a website from good to great in the eyes of [...]
So, our work is generally serious and looking after clients advertising budgets is a serious business. With that in mind, its really important we get the time to let off steam and have a bit of fun in the office. On top of that we all need hot tea as winter approaches..... We solved both [...]
Ignition Search are delivering an SEO Surgery as part of the Global Manufacturing Festival: Sheffield which takes place between 14th March 2011 and 24th March 2011. The festival will reaffirm the UK, and Sheffield, as a global leader in advanced engineering and manufacturing innovation. The Festival will comprise of a series of focused events, exhibitions, conferences and workshops, with leading global representatives from the world of manufacturing, engineering, politics and education.
The term ‘canonical’ has caused me great mirth and acute angst in roughly equal measures over the last few years. I have heard too many ‘experts’ pull out the ‘canonical issues’ line in order to try and impress whoever it is they’re talking to. If you hear anyone say that during an SEO pitch they [...]
Understanding the different match types that can be employed in a Google PPC (Pay Per Click) campaign is vital to the ongoing success of the project. Different match types can have different strengths and understanding these is a very important step. There are four different match types that can be used and this blog post [...]
"Shooting the messenger" is a metaphoric phrase used to describe the act of lashing out at the (blameless) bearer of bad news. Source: Wikipedia Over the years I’ve been working in the search industry, I’ve seen some projects fly, some go pretty good and others go a bit pear shaped. This has been the case [...]