Generating sales is an age old problem. Before the telephone was invented sales were done mostly by referral. Businesses and industries were built on reputation and location was an important factor. Proposals and discussions took longer as they were brokered by letter and telegram, meetings were booked weeks in advance and the traveling could take […]
So we've all had the *opportunity to move to enhanced campaigns. Enhanced campaigns of course got a big fanfare and yes, we all know the stats on local search and yes we know the growth in smartphones and mobile internet use generally. We have been pummelled for seemingly years on why we need mobile ecommerce […]
Social media can be an incredible source of traffic although it takes time to build an audience before you start to see the results. The greatest thing about social media is that you can engage and build relationships with real people who are potential customers.
Google Adwords and PPC advertising remains a constantly evolving weapon in an online marketer’s armoury. Every month Google is finding new ways to increase their coverage, provide a better quality of search and ensure that advertisers keep up with all the changes to still perform well and drive quality, targeted traffic to their websites. One […]
Internet marketing is an industry obsessed with outlook and social media. It dominates our link building and outreach efforts so much that marketers have become blind to the most powerful tool in their arsenal; their phones and more importantly…their voice.
It’s roughly 10 years since I began working formally in the world of SEO and in that time, I’ve seen many link building tools hit the market. These tools generally revolve around analysing the backlinks of competitors or top ranked sites to reverse engineer their rankings. Major tools like OSE, Ahref and Majestic SEO will […]
Creating quality content is one of the only tactics you can rely on for a successful search engine campaign and to create a name for your business online. The Ignition Blog has been a little neglected of late as we have been extremely busy servicing new clients, so we decided to go back to basics […]
Many e-commerce site owners are fully prepared to spend more on AdWords if only the results would justify the extra levels of spend. Often some borderline results will make the site owner nervous about increasing their outlay and exposure to risk, as a bad week could be extremely costly. In previous times the only metrics […]
Over the past few years, many new companies and individuals have popped up offering AdWords and PPC services to people looking to advertise on Google. However, when it comes to selecting somebody to help manage your AdWords account for you, it's important to check that person is qualified to do so first. To become a […]
"Do you know the difference between education and experience? Education is when you read the fine print; experience is what you get when you don't." Pete Seeger Can I start this article by saying I’m not that old – but in SEO terms, I’m ancient. I’ve been working in the seo trenches professionally since 2002 […]
Trying to solve the mystery of a good SEO strategy is a murky business littered with rogues waylaying you at every junction, dodgy characters lurking in the shadows and temptation a constant whispering voice coaxing you to commit crimes against your own website. How do you begin to know what the right thing to do […]
Last time we looked at the two types of Broad match that can give you a high numbers of clicks on your PPC accounts. However, if these clicks are not controlled properly they can prove to be irrelevant and unlikely to convert into business. One good way around this is by using other match types […]
Google Merchant Center (formerly known as Google Base) is a fantastic way to get targeted traffic to your website, it's especially handy if you haven't yet achieved the rankings you want in the search engines. The traffic is usually pre-qualified (they know what they're looking for) and tends to convert much better than more generic […]
At Ignition Search we tend to start most new clients with some level of Paid Search. Of course, it has to fit a brief, and goals for the campaign and so on, but we tend to get the best results short term through this channel and it allows us to drive the strategy forward based […]
Between the team here at Ignition it's safe to say that we have seen a large number of ecommerce systems out there, from custom built for a few products to off the shelf packages serving tens of thousands of page views so we have a pretty good idea of what's kicking around in the market […]
Running Google Analytics? Using Goals to track sales, sign ups and enquiries? Great - but did you realise you probably aren't getting the whole story...
Ecommerce is hard work; there is no escaping the fact that selling online requires hard work, dedication and knowledge in order to succeed. Quite often we come across online stores that could be great however just miss a few important factors that cost them time, effort and money. We’ll look at a few of these […]
You may have noticed recently on your analytics account that a new category has been appearing in your keyword traffic results – this category is appearing as: (not Provided) Not too helpful I’m sure you’ll agree. We’ve had many clients ask us what is going on and why this is happening. Logged in Keyword Search […]
After much anticipation the new Ignition Search was launched in fine Yorkshire style with a Pie & Pea supper at a local Brewery with plenty of free ale. So, to recap: Free Ale, Pie & Pea Supper, Brewery Tour. What could go wrong? Well, nothing as it happens! The event was pitched as a Micro […]
What do search engines look for in links; this is a question that has caused great discussion not only in our office but in the industry as a whole. Good quality links are the cornerstone of any successful internet marketing campaign and yet they can be so misunderstood. Below are just a few of the […]
- Generating Leads Through SEO, Closing them the Old Fashioned Way!
- The Uncomfortable Truth About Mobile Ecommerce & Adwords
- Five Tips to Generate More Social Media Traffic
- The Power of Site Link Extensions on PPC Advertising
- The Number 1 Overlooked Link Building Tool…Your Phone!
- Sorry But Don’t Obsess Over Link Building Tools
- Content Calendars: Your Secret Weapon To SEO Success
- AdWords Conversion Data & Budget Management
- Why Using A Google Qualified Professional Is Better For Your Adwords
- A View From An SEO Old Timer
- The SEO Game is Afoot!
- PPC (Pay Per Click). Match Types Explained. Part 2
- Tracking Google Merchant Center In Google Analytics
- Paid Search – Instant Results
- Magento And SEO – Why Magento Is A Solid Foundation For Search Engine Optimisation
- Heard Of Multi Channel Funnels? No? Well They Might Just Save Your Marketing Budget!
- 5 Essentials For Any Ecommerce Website
- Google Hides Search Referral Data
- Ignition Search Launch the New Brand
- What Do Search Engines Look For In Links?
- Federation of Small Businesses – Ecommerce Talk
- SEO Basics for Your Website – What You Could Be Overlooking
- Who’s Making Drinks: Office Tea Spin Time!
- Global Manufacturing Festival : SEO Surgery
- Canonical website issues. What are they and are they important?
- PPC (Pay Per Click). Match Types Explained. Part i
- Shooting The Messenger With Search?
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