Can’t Find Keywords in your Google Shopping Campaigns Anymore? Here’s How to Find Them

Earlier in the week our PPC team logged onto AdWords only to discover that the keywords for their Google Shopping Campaigns had mysteriously disappeared:

missing keywords in Google shopping campaign

Blind panic briefly ensued before Google Shopping master Liam Goodwin stepped in to show the team how the information can still be accessed without having to go and look in analytics.


Over to Liam to explain how you do it:

1. Click on “All campaigns”


2. Click on “Keywords”


3. Click on Details and select “All”


You’ll then be able to see keywords for all your campaigns. Click on “Campaigns” to organise them alphabetically.

How to Find them in Analytics

If you want to find them in analytics as well here’s how you go about it:

Click on “Acquisition” on the left hand side and select “AdWords”:


There are now two ways you can go but both will give you the same information. I’ll show you both because I’m feeling generous.

The First Way:

Click on “Campaigns”:


Click on “Secondary dimension”, type “Matched Search Query” into the box and select it:


You’ll then see your different campaigns with the keywords listed on the right:

these are the keywords

If you want to go deeper into your ad groups just click on the campaign you want to explore and repeat the secondary dimension step. So, click “Secondary dimension”, search for “Matched Search Query” and select.

The Second Way:

This will ultimately give you the same data but via a different route. It’s basically the same information but flipped. So:

Once you’ve gone into “Acquisition” and “AdWords” click “Search Queries”:

search keywords

Then click “Secondary dimension”, but this time search for “Campaign” instead of “Matched Search Query”:


You’ll see that the columns are switched with keywords on the left and campaigns on the right, but the data will be the same:

keywords on left to view

So that should cover how to find keywords now that Google have made the change. It takes a little more work, but the data is all there if you dig around for it!