Alight

"Alight have now ranked in the Google top ten for over 1 year for their main search term 'design agency' and have now bro­ken into the top ten for asso­ci­ated terms includ­ing 'dig­i­tal design agency."

Client Overview:

Alight are an award win­ning dig­i­tal design agency with offices in both Lon­don and Not­ting­ham. The client pro­vides high qual­ity brand­ing, web, video and illus­tra­tion into an over­all client dig­i­tal strat­egy. Its clients include JCB, Grolsch, Voda­fone & Fer­rari.

The Prob­lem:

• Alight wished to attract new blue chip busi­ness and pin­pointed SEO as a way to reach out to these some­times hard to reach deci­sion mak­ers.
• Alight wanted to focus on some core key phrase areas includ­ing ‘design agency’, ‘cre­ative design agency’ and ‘dig­i­tal design agency’.
• Take into account the launch of the clients new web site and pro­vide advice on ensur­ing traf­fic and rank­ing were not lost.
• Increase nat­ural search traf­fic and reduce reliance on paid search where aver­age click costs are around £2.50.

What We Did:

• Imple­mented a for­mal link build­ing plan for the client.
• Devel­oped the client’s con­tent devel­op­ment strat­egy.
• Improved and refined site mark up, con­duct­ing in depth key phrase research.

The Results:

• Alight have now ranked in the Google top ten for over 1 year for their main search term ‘design agency’ and have now bro­ken into the top ten for asso­ci­ated terms includ­ing ‘dig­i­tal design agency’.
• Achieved over 3,000 non branded key­word vis­its in last 6 months (Feb­ru­ary 2011- Sep­tem­ber 2011).
• Gain­ing vis­i­bil­ity for over dif­fer­ent 1,000 key­words per month from Google alone.