Manchester College

"Dur­ing a three week cam­paign, Igni­tion gen­er­ated 35 mil­lion page views and over 8,500 clicks from peo­ple aged between 16-18 liv­ing in and around the Man­ches­ter region."

Client Overview:

The Man­ches­ter Col­lege pro­vides excel­lence in learn­ing and train­ing for the res­i­dents of Man­ches­ter and beyond. It offers an unprece­dented range of courses, with clear choices and guid­ance for all our stu­dents.

The Prob­lem:

• The Man­ches­ter Col­lege wanted to attract addi­tional sign ups for its con­struc­tion, Hair­dress­ing, Media and Make-Up.
• The col­lege only had a lim­ited amount of time before the start of the new aca­d­e­mic year.
• The tar­get was very focused to 16-18 year old liv­ing in and around the Man­ches­ter region.

What We Did:

• Cre­ated a Face­book cam­paign that hit the clients demo­graphic and geo­graphic tar­gets.
• Pro­duced web site land­ing pages includ­ing video pro­mo­tions of the avail­able courses.
• Pro­duced cre­ative ban­ners and adcopy to sup­port the Face­book cam­paign.
• Split the cam­paign into regions to mon­i­tor progress.
• Refined and changed adcopy and cre­atives to stim­u­late and re-stimulate the tar­get stu­dents.

The Results:

• Deliv­ered 35 mil­lion cam­paign views in three weeks the cam­paign ran.
• Drove 8,500 vis­i­tors to the courses land­ing pages.
• Directly increased course sign ups.
• Grew the clients mar­ket­ing data­base from inter­est gen­er­ated from the cam­paign.