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Ignition Search Outperforms Agency Peers on YOY AdWords growth

Sheffield Digital Agency grows 134% compared to an industry average of 52%

At a quarterly review at Google offices in Leeds it was revealed that internet marketing agency Ignition Search has gained 134% year-on-year growth in terms of client spend, compared to a Partner Peer Average of just 52%.

Representatives from Ignition Search were invited to Google’s office for their quarterly business review to assess both their own performance, as well as the overall performance of the Google Partner program specifically for AdWords and discovered that the company has vastly outperformed the majority of businesses in the same sector.

Darren Pleasance, Head of Global Acquisition at Google and Terry O’Faolain, Head of European Acquisition, were both keen to understand how Ignition had achieved such substantial growth compared to the national average.

It was concluded that Ignition’s growth was largely due to their series of free seminars offering quality digital marketing knowledge which have been hosted in partnership with both Google and the Sheffield Chamber of Commerce.

Ignition Search is 1 of just 900 agencies bestowed with Google Partner status out of the 300,000+ people practising AdWords in the UK. Although Ignition Search gained Partner status in 2008, it has only been in the last year that Google has ramped up their support to agencies offering training, use of their facilities and daily technical support.

Alex Hughes, Head of Sales at Ignition Search comments,

“The Partner program has given my team access to exclusive Google trend data which provides clients with insight into potential growth areas on a category basis as well as geographically. Being a Google Partner shows that we are in the top 0.3% technically in terms of the AdWords service while also adding credibility that new and existing clients can trust.”

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Ignition Search at Google offices