Ladbrokes Testimonial

Submitted by the Head of International Marketing - Sportsbook

"Ignition Search helped us to devise a strategy to target new customers based in Portugal for a project revolving around the Euro Championships.

This had been a bit of a thorn in our side as Portuguese legislation is very tight in terms of what wording can and cannot be used for gambling related advertising, as well as where advertisements can be placed.

In spite of these obstacles Ignition Search delivered a combination of Display and Contextual Advertising which ultimately led to them driving well over 400k visitors to our landing pages in a 2 week period, which was far more than their projected figures, and a figure we were very impressed with."