We have been nominated by an expert panel of digital experts for the prestigious Drum Search Awards for the ‘Best B2B Campaign – PPC’ award.
This is following the amazing work we have been doing with Sheffield based, gift wholesaler, Puckator. In just 18 months, we have not only recovered Puckator’s consecutive YOY online revenue losses but generated an additional £425,000 in online revenue with an integrated landing page system and AdWords.
This was also on the back of 18 consecutive back to back months of revenue increases, 2015 vs 2014!
The Drum Search Awards expert panel of judges consisted of Agency Directors from Google, Bing and Yahoo as well as CEOs, Managing Directors and Search Directors from major digital agencies in the UK and Europe including Jellyfish, Branded3 and Sticky Eyes.
After the judging, when talking about the standard of work, judging panel chairman Simon Vaughan from Direct Line Group said; “This year’s entrants to the Drum Search Awards were all of a high calibre which made the judging very tricky at times. It’s really good to see such a wide variety of entries and some really creative and innovative uses of search. These awards are a brilliant platform for advertisers and agencies to shout about how they are going above and beyond to deliver effective search campaigns and it’s great to see The Drum Awards supporting the industry.”
We are up against tough competition including huge brands Xerox and Worldfirst so we are happy to even be nominated.
The Puckator project has involved a lot of hard work and innovation and it is great to see it receiving recognition. It is also a big achievement for the Ignition team to be nominated alongside the best in our industry.
We will find out at an awards ceremony in London on the 8th June 2016 we have won, will keep you posted!