A passion for digital marketing & an obsession with performance

Who are we?

Ignition is a digital agency based in Sheffield's post-industrial Kelham Island speciailising in search and UX. We're made up of around 30 experts across different disciplines, strategists, marketers and designers. We are a friendly bunch, we're transparent about what we do, we are are honest about what we can (or can't) do for you and we love a few games of table tennis or T-Spin™. We are always up for a chat, a beer round at the corner at the Old Workshop or a cup of Sheffield's finest coffee across the road at Gaard. 

What do we do?

Ignition is a multiple award-winning, Google Premier Partner agency providing a range of high-quality internet marketing services with a strong focus on client ROI and ethical best practice service delivery. Over the past 14 years we have developed a huge amount of experience across various sectors and seen consistent year on year growth largely through word of mouth and referrals from our happy clients.

Microsoft Advertising Certified Professional
Unbounce Agency Partner

Why work with us?


We take a collaborative, inter-departmental approach to search marketing — bridging the gap between strategy, research, design and delivery.


We have years of experience in helping businesses grow, working with our clients to define, deliver and review strategies to maximise ROI.

Thought leaders

We offer free seminars on the latest digital marketing trends, Google updates, beta features and more.


Our Team


Dan Kavanagh

Managing Director

Day to Day Work

  • Directing accounts
  • Planning strategy for clients and Ignition
  • Selling the services

Louise Colegate

Service Director

Day to Day Work

  • Managing Ignition’s resources to shape a top-class service
  • Ensuring the team is focused on ROI for clients
  • Measuring performance

Lauren White

Project Director

Day to Day Work

  • Ensuring the team is focused on ROI for clients
  • Internal process and development

Phill James

Project Director

Day to Day Work

  • Monitoring and managing project progress
  • Representing clients' expectations internally
  • Liaising with the service team to co-ordinate SEO & PPC strategy development

Out of Work

  • Blogging about the Premier League
  • Obsessive fantasy football geek
  • Enjoying quality time with my daughters

Andrew Lynch

Technical Lead

Day to Day Work

  • Implement technical SEO Strategy
  • Content strategy creation
  • Investigates and solves website SEO issues

Out of Work

  • Watching the footy and regularly going to the gym

Lucy Highnett

Project Manager

Day to Day Work

  • Monitoring and managing project progress
  • Representing clients' expectations internally
  • Liaising with the service team to co-ordinate SEO & PPC strategy development

Out of Work

  • Watching Southampton FC's beautiful game
  • Photography
  • Listening to soul records
  • Relaxing city breaks

Ignition took the time to get to know us and our market, and demonstrated a high level of skill in actually identifying and fixing the issues. They recommended some actions that took us way out of our comfort zone but time and time again they proved to be successful. As the revenue consistently came flooding back in month on month we were delighted!

John-Paul Marsden, Sales and Marketing Manager, Russum's

Our eCommerce was treading water until Ignition sorted out our account and tripled the conversion rate. They’ve been trustworthy, helpful and reliable; they’ve got our best interests at heart and I can’t recommend them enough.

Mike Kent, Managing Director, Kitlocker

With a focus on ROI, Ignition Search increased both branded and non-branded online conversions to record levels. Their ability to greatly improve the quality of the product feed was a key factor in our success and as a result of their performance we are now rolling out online shopping on an international scale.

Robert Perry, Digital Manager, Pretty Green

Going transactional and tapping into new markets, it was essential that our existing and new customers could identify with our products and company values. Ignition has proved invaluable with its unparalleled attention to detail, always delivering the best results and exceeding our expectations.

Richard Sim, Digital Manager, United Carpets & Beds

I’ve been working with Ignition for a while using both SEO and PPC and have nothing but positive things to say about them. Their honesty and integrity shine through, which is reassuring after having several negative experiences with other agencies.

I’ve been impressed with their constant striving to help and get results for us as a business. Nothing is too much for any member of staff when it comes to asking for help and their results have been impressive. I would not hesitate to recommend them to anyone.

Emma Cusden, Marketing Manager, Health and Aesthetics

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