There are multiple factors that affect your website's ranking in the search engines and with the organic search landscape constantly evolving, increasing authority content and offering an enhanced user experience on your website is paramount to growth.
If your business isn't where you want it to be in Google's organic search results, then the likely causes are a combination of the following:
We identify what your customers are searching for, target them with high-quality answer based content and guide them to convert.
This effort over time sends signals back to Google, building your rankings in the process.
Google uses sitewide quality scores to assess your site. Poorly thought out 'thin content' can hinder that page in your ranking attempts. This area of work is therefore to increase the amount of quality content that both your users and the search engines want to see.
User experience or UX is central to organic search. By improving UX, you naturally improve your search optimisation. We approach this by focusing on key areas such as mobile UX, site speed, trust-building and many other areas that improve site metrics.
As part of all new client projects, our team will provide a UX and technical review of your website. This then presents a roadmap for the work ahead to systematically improve key metrics on your website.
Even the very best content can suffer at the hands of technical issues. We assist your in-house or agency team in critical areas such as site migration, indexation, backlink management, Google penalties and more.
This specialist area is essential to the smooth running of client projects. We have a highly skilled team who can work on specific projects such as creating technical site strategies, re-platforming support and problem resolution.
We are highly adaptable and offer various support facets such as consultancy, risk management or supporting and working alongside your web development team.
We will also carry out ongoing checks and highlight issues as part of your ongoing SEO contract.
We use our own AI software tool YellowFish to analyse and interpret changes to search engine algorithms and provide insights on which topics and subtopics your content needs to cover to gain authority in your industry.
Evaluating content strategies without the insights that AI provides, results in wasted time and missed opportunities
Through the use of AI we are able to pinpoint and capitalise on gaps in your competitors’ content as well as your own.