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286% increase in ecommerce revenue.

Kitlocker is an online sportswear and equipment company that specialises in providing teamwear and bespoke kit customisation. They enlisted our services to help increase their online presence and claim a precious spot in a saturated market.

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  • Underperforming online strategy
  • Low brand exposure
  • Small range of products advertised online

"Our ecommerce was treading water until Ignition sorted out our account and trebled the conversion rate. They've been trustworthy, helpful and reliable; they've got our best interests at heart and I can't recommend them enough."

Mike Kent, Managing Director, Kitlocker


In a bid to follow consumer paths and search habits, we kicked things off with a singular shopping campaign comprised of their most profitable items. Once this started to populate and increase profitability, we used the data to hone the campaign down into specific categories aligned with transactional shopping vs. window shopping and browsing. As a result, we’ve been able to focus on best performing product areas and maximise ROI.

To cement Kitlocker’s spot amongst the big online players, we undertook original research to discover how we could further improve consumer experience in such a mature, well - established market. The results were used to create useful, compelling articles which were picked up by numerous mainstream media outlets in the football industry.


  • 286% increase in ecommerce revenue
  • 228% increase in overall traffic
  • 142% organic traffic
  • Fourth company move based on rapid growth


Get in touch

Office address

The Triangle,

1 Burton Road,

Sheffield, S3 8BW

Contact details

0114 272 2444