Health and Aesthetics
SEO in the healthcare Industry
How understanding ROI and the intricacies of strategic SEO in the healthcare market can improve your visibility, reputation and results.
260%
Year-on-year increase in
organic traffic to the entire website
559%
Year-on-year increase in
organic traffic to the advice centre
47%
Year-on-year increase in treatments booked
The challenge
Health & Aesthetics offers the latest non-invasive aesthetic treatments, body-sculpting and weight loss treatments available. Based near London and operating in a highly competitive market, H&A first came to us wanting to improve its profile in the Surrey area for services such as Botox and dermal fillers. Despite a significant increase in traffic and goal completions, the firm decided to switch agencies mid-project, only to return a year later asking us to reboot its new, but failing, organic search strategy.
The approach
Initially, we spent time refreshing H&A’s existing guides and FAQs, which boosted traffic and engagement around areas such as Botox and dermal fillers by 77%. However, with the focus shifting towards a new product, Femilift, we rebooted the strategy by producing a mixture of press releases and features using interviews and original data gathered from surveys we had commissioned. Many of these concentrated on issues surrounding women in later life—focusing particularly on menopause—and were picked up by a number of publications relevant to the non-surgical cosmetic industry.
The results
We launched surveys specifically in the South East region and used the data to produce articles of interest which were picked up by a number of relevant publications based in Surrey and the wider South East, such as Mama Academy and My Face My Body. Combining our link-building strategy with expert content designed to capitalise on commercially relevant search, we helped build H&A’s brand profile and increased its organic search traffic by 260% and the number of treatments booked by 47%.
I’ve been working with Ignition for a while using both SEO and PPC and have nothing but positive things to say about them. Their honesty and integrity shine through, which is reassuring after having several negative experiences with other agencies.
I’ve been impressed with their constant striving to help and get results for us as a business. Nothing is too much for any member of staff when it comes to asking for help and their results have been impressive. I would not hesitate to recommend them to anyone.
Emma Cusden, Marketing Manager, Health & Aesthetics
Are you considering
a new digital project or campaign?
Contact
Office address
The Maltings, 81 Burton Road, Sheffield, S3 8BZ