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Delivering 25% increase year-on-year in organic traffic

Russums is a family-run business focusing on catering clothing and kitchen supplies for the hospitality industry. Trying to recover from a Google Penalty, they engaged our services to create a relevant and compelling content strategy geared towards specific audience groups.

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  • Sudden drop in organic traffic
  • Low organic visibility for main keywords
  • Low conversion rates


An in-depth technical audit identified a wide range of opportunities key opportunities to help maximise the website’s ability to rank organically. After outlining issues, on-page duplication and thin content, our first port of call was an overhaul of the company’s product-based AdWords campaigns with a particular focus on Google Shopping to help bridge the loss of traffic.

Measuring success by user engagement and coverage within the industry, we undertook extensive industry research to identify link-building opportunities and shareable content that could increase lead generation.

Organic SEO results have been tremendous, with key target areas seeing increases across the board. We successfully positioned Russums at the top of Google search for its most valuable keywords through user-centred content based on actual search queries and SEO best practice, and with the help of contributions from top industry experts.


  • Organic traffic increased by 25% year-on-year
  • Ecommerce revenue increased by 17.8% year-on-year
  • Increased organic traffic for top keywords

‘Chefs knives’

‘Chefs clothing’


Get in touch

Office address

The Triangle,

1 Burton Road,

Sheffield, S3 8BW

Contact details

0114 272 2444