Russums is a family-run business focusing on catering clothing and kitchen supplies for the hospitality industry. Trying to recover from a Google Penalty, they engaged our services to create a relevant and compelling content strategy geared towards specific audience groups.
An in-depth technical audit identified a wide range of opportunities key opportunities to help maximise the website’s ability to rank organically. After outlining issues, on-page duplication and thin content, our first port of call was an overhaul of the company’s product-based AdWords campaigns with a particular focus on Google Shopping to help bridge the loss of traffic.
Measuring success by user engagement and coverage within the industry, we undertook extensive industry research to identify link-building opportunities and shareable content that could increase lead generation.
Organic SEO results have been tremendous, with key target areas seeing increases across the board. We successfully positioned Russums at the top of Google search for its most valuable keywords through user-centred content based on actual search queries and SEO best practice, and with the help of contributions from top industry experts.
1 Burton Road,
Sheffield, S3 8BW
0114 272 2444