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United Carpets

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Increase in conversions month on month by 150%.

United Carpets & Beds is a supplier of carpets, beds and flooring. Having recently migrated to transactional, the company joined forces with Ignition to focus on increasing its online traffic as well as in-store visits.

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  • Reaching target demographics in higher volumes
  • Competitive market
  • Pressure to achieve higher ROI

“Going transactional and tapping into new markets, it was essential that our existing and new customers could identify with our products and company values. Ignition has proved invaluable with unparalleled attention to detail, always delivering the best results and exceeding our expectations.”

Richard Sim, Digital Manager, United carpets and beds


Targeting areas around the retailer’s showrooms, we created multiple local campaigns based on user searches and refined them over time to generate sample requests, store searches, call-back requests and live chats. Following UX best practices we introduced e-commerce optimisation focusing on people, not products, to drive efficiency and brand loyalty.

To increase footfall and monitor in-store visits, we implemented a new beta feature by Google. This allowed us to track in-store visits from PPC activity and optimise campaigns in line with online actions and physical store visits.


  • Budget quadrupled based on campaign success
  • Tracking around 2.000 store visits each month from PPC
  • Conversions increased month on month by 150%


Get in touch

Office address

The Triangle,

1 Burton Road,

Sheffield, S3 8BW

Contact details

0114 272 2444