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Abaris International

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ROI of £28.53 for every pound spent in AdWords.

Based at the edge of Peak District, Abaris International is one of the leading suppliers of technical equipment and apparel for the outdoor professional. In a quest to increase online performance and ROI, the company enlisted our help in shaping and reforming its paid search advertising accounts.

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Problems

  • Low brand visibility
  • Low return on investment (ROI)

Solutions

To raise brand visibility and seize the top spots on the search engines we introduced tiered shopping campaigns, bidding higher for branded searches and lower for generic terms. Based on revenue, we continued to refine and test new brands to identify audience behaviour and increase results.

To reach a wider audience and cater to those who are less familiar with the brand, we combined our shopping strategy with a search campaign, targeting best performing keywords, which had a positive impact on revenue and ROI.

Results

  • Conversion rates have improved by 57% in 3 months
  • Ecommerce revenue up 68% YOY
  • ROI of £28.53 pounds for every pound spent in AdWords

Contact

Get in touch

Office address

The Triangle,

1 Burton Road,

Sheffield, S3 8BW

Socials
Contact details

0114 272 2444

info@ignitionsearch.co.uk