Based at the edge of Peak District, Abaris International is one of the leading suppliers of technical equipment and apparel for the outdoor professional. In a quest to increase online performance and ROI, the company enlisted our help in shaping and reforming its paid search advertising accounts.
To raise brand visibility and seize the top spots on the search engines we introduced tiered shopping campaigns, bidding higher for branded searches and lower for generic terms. Based on revenue, we continued to refine and test new brands to identify audience behaviour and increase results.
To reach a wider audience and cater to those who are less familiar with the brand, we combined our shopping strategy with a search campaign, targeting best performing keywords, which had a positive impact on revenue and ROI.
1 Burton Road,
Sheffield, S3 8BW
0114 272 2444