Captain Cover is a trading style of Lexelle Ltd. and provides insurance products to direct consumers online. The lifestyle brand is focussed on mobile electronic equipment - smartphones, tablets, and laptops.
Ignition Search have supported our digital marketing strategy with clear objectives, in-depth analyses and invaluable expertise. They have always delivered on time, within budget and with a strong focus on performance.
The first challenge was to complete a full account restructure, creating multiple campaigns split down by brand and model of phone. To arrive on the best performing message, we ran extensive split testing of ad copy and created multiple remarketing lists to personalise the user journey and improve ROI.
To drive down the cost per lead, we built custom scripts and optimised our highest performing keywords to increase conversions and ensure optimal performance.
In month 1, we reduced the CPA by 30% for the first time in 12 months.
After 6 months:
1 Burton Road,
Sheffield, S3 8BW
0114 272 2444