DataTrack Labs offer industry leading technological solutions and multiple service options for Hard Drive Data Recovery.
Going into the restructure of their new AdWords account, a thorough initial evaluation allowed us to make an array of data-driven decisions, focusing on revenue and ROI. Due to our budget, we were ruthless when it came to the keywords value; if it wasn’t generating return on investment it was gone. This allowed us to concentrate spend on the areas that worked.
To combat their on-site usability and readability issues, we designed bespoke Landing Pages following UX best practices, with a simple design and styling changes to improve clarity and on-site customer journey. We experimented with different types of the enquiry form on the page itself, testing question variations, format and style.
Our data-based approach allowed DataTrack to remain relevant in a competitive market while staying within a budget they were comfortable with.
(2016 vs 2015)
1,254.64% increase in paid traffic YOY
887.50% YOY increase in goal completions
1 Burton Road,
Sheffield, S3 8BW
0114 272 2444