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Datatrack Labs

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887.50% YOY increase in goal completions

DataTrack Labs offer industry leading technological solutions and multiple service options for Hard Drive Data Recovery.

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Pains

  • Unsuccessful in-house Ad campaigns
  • Limited PPC budget
  • Struggled to grow revenue and ROI in an extremely competitive marketplace
  • Incurred a Google Penalty

Solutions

Going into the restructure of their new AdWords account, a thorough initial evaluation allowed us to make an array of data-driven decisions, focusing on revenue and ROI. Due to our budget, we were ruthless when it came to the keywords value; if it wasn’t generating return on investment it was gone. This allowed us to concentrate spend on the areas that worked.

To combat their on-site usability and readability issues, we designed bespoke Landing Pages following UX best practices, with a simple design and styling changes to improve clarity and on-site customer journey. We experimented with different types of the enquiry form on the page itself, testing question variations, format and style.

Pleasures

Our data-based approach allowed DataTrack to remain relevant in a competitive market while staying within a budget they were comfortable with.

(2016 vs 2015)

1,254.64% increase in paid traffic YOY

887.50% YOY increase in goal completions

Contact

Get in touch

Office address

The Triangle,

1 Burton Road,

Sheffield, S3 8BW

Socials
Contact details

0114 272 2444

info@ignitionsearch.co.uk