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Origin Global

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Driving the business forward following a complex Google Penalty

Origin are the UK’s leading manufacturer of bespoke aluminium Bi-folding doors. With offices in the UK, US and UAE, they are one of the fastest growing companies in the UK

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  • Huge drop in organic ranking and traffic overnight
  • Low conversion rates
  • Low quality Link Building
  • Low quality on page SEO


Our first port of call was breaking down the service into key product ranges, making bespoke ad groups and highly targeted ad copy to help bridge the loss of traffic. To drive down CPA, we further refined our KPI’s via time, location and device specific scheduling methods. We created stand alone, campaigns specific web pages to persuade customers to complete specific actions and increase conversion rates.

Ignition have been outstanding. Not only have they delivered fantastic ROI from our Adwords spend, they have recovered us from a complex Google penalty.

Ben Brocklesby, Marketing Director, Origin

Following a full SEO review, we proposed a clean-up operation, backed by a long-term project to build brand trust and authority/relevance signals. As the review highlighted a myriad of problems concluding that the client had been likely hit by Google Penguin, we started implementing our plan meant to unravel and regaining Google’s trust:

  • Stripping back low-quality links.
  • Removing spam from on page areas such as Titles, Descriptions & Image Alt tags.
  • Rewriting content that we felt was in need of better usability.
  • Starting a strategy of high quality link building, focusing on partnering websites.
  • Re-organising owned domains and a way to reach the clients brand online.
  • Focusing on developing the Origin Global Brand, rather than keywords.

After 3 months, we had managed to remove most of the onsite issues whilst our content strategists managed to produce some great content pieces and built some really useful relationships with publishers in the home and garden industry.


Due to our excellent results, we have now succesfully rolled out a bespoke strategy on an international scale.

Organic Traffic

2016 vs 2015

Organic Traffic

2016 vs 2015


Get in touch

Office address

The Triangle,

1 Burton Road,

Sheffield, S3 8BW

Contact details

0114 272 2444